In this episode of the Shop Owner Solutions podcast, ShopOwner editor Doug Kaufman discusses the importance of innovation and adaptability for businesses with Jeff Kritzer, BendPak president and CEO. The company started as a small machine shop, then diversified into making pipe benders and muffler racks.

Through the creative spirit and risk-taking of leaders like Jeff Kritzer, BendPak continually introduced new products and expanded into new markets, rather than staying complacent in their original offerings. This allowed the company to thrive while many of their competitors in the muffler shop business declined. Customer service is a top priority for BendPak, as evidenced by Kritzer's hands-on involvement and commitment to rapid response times.

Kritzer emphasizes the importance of "first call resolution" and being available to personally address customer concerns, rather than routing issues through complex ticket systems. He believes that quickly resolving customer problems, even minor ones, is critical to maintaining strong relationships and a positive reputation in the industry.

Kritzer encourages shop owners and other industry professionals to embrace change and diversification, rather than remaining stuck in the status quo. He views complacency as the death knell for many businesses, and believes that introducing new revenue streams, adapting to market shifts, and providing excellent customer service are key to long-term success. Kritzer's own personal involvement and innovative mindset serve as an inspiration for others looking to grow their businesses.

ShopOwnerMag.com
BendPak.com