The EBL Crew is joined by guest Gio of Content Minded to discuss the Canadian Philosopher and theorist of technology/media Marshall McLuhan's "Understanding Media". We discuss the new forms of media (internet, social media) within the context of McLuhan's "hot/cold media" distinction, the global village, and what sets McLuhan's analysis apart from the competing narratives of Marxism, Luddites, and Technological Determinists.

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