It turns out TikTok isn’t just a place for dance videos and viral challenges, it’s also the place to become a star by cooking pulled pork. Tim's guest this week is Matt Groark. Matt is your run of the mill Physical Education teacher turned Pit Master turned Social Media Influencer. In part one, Matt shares how he's amassed 2 million followers on TikTok, why it's essential to be active on multiple social media platforms, and the importance of being authentic and relatable to your audience.