E65: How to Be Marketed w/ Mike Baker

10 lug 2023 · 54 min. 36 sec.

Descrizione

How do you know if a marketing agency is right for you? According to Mike Baker, an expert who spent decades working for brands including Coca Cola and Huggies, you...

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How do you know if a marketing agency is right for you? According to Mike Baker, an expert who spent decades working for brands including Coca Cola and Huggies, you don’t have to be a master marketer to understand when advertising isn’t working. This week, Mike joins Jason to talk about avoiding bad-faith agencies, understanding and tracking your ad spend, and what you should expect from your marketing team. Highlights include:

Anheuser-Busch is still trying to shake off the aftereffects of a disastrous Bud Light campaign. According to Mike, this is what happens when company leadership doesn't pay attention.
Are you trying to fight logic with logic? At some point, the humanity behind your brand must become more important than the sum of its parts. Mike relates a story of Huggies carving out their own niche in the hearts of parents by creating powerful emotional appeal.
Mike’s Top 3 Takeaways for business leaders.

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