This episode features a conversation with Dr. Jim Eckert - the Robert S. Kaiser Professor of Sales at WMU Haworth College of Business - and Cooper Frost - a Strategic Account Manager at Western Digital. Dr. Eckert joined Western’s business college over 22 years ago and transformed the undergraduate Sales and Marketing program into a nationally recognized and awarded program. Frost was a trail-blazing WMU student majoring in Leadership and Business Strategy & Sales and Business Marketing. He is also former president of SBMA - the Sales and Business Marketing Association. Frost now is a Top-50 seller at Western Digital, a recipient of Young Professional of the Year, and community volunteer in addition to his myriad other pursuits. The conversation touches on the extraordinary undergraduate programs at WMU Haworth, what differentiates the LBS and Sales programs, and how students can transform into top-performing industry professionals.


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Recorded on October 11, 2022