Ready to break free from manipulative marketing and deceitful brands? In this enlightening conversation on the power of ethical purpose-driven publicity in the 21st century, Positive Behavior Change Marketing expert, Mark DiMassimo, talks with host Dr. David Gruder, to illuminate marketing gone wrong and how to spot ethical marketing in a sea of manipulation. Join us to reimagine branding, marketing, and buying, which enables ethical businesses to attract the conscious consumers who seek them.

Mark DiMassimo is a trailblazer in the branding, marketing, and advertising industry. As Founder and Chief Executive Officer of DiMassimo Goldstein, Mark champions the concept of "behavior change marketing" that fuels growth in businesses and brands committed to improving lives. Recognized four times as a “Future 50 CEO” by SmartCEO magazine, Mark is a sought-after media commentator on the profound impacts of advertising and branding on popular culture. He also co-authored, "Inside the Minds: Innovation Unleashed," an insightful book exploring the creative force behind successful marketing communications. Join us as Mark shares his invaluable insights on reshaping the marketing landscape for a more ethical, purpose-driven, and positive future.