“As 2022 – the Year of the Tiger – comes roaring in, it’s that time to speculate once again on what lies ahead for marketers,” says Doug Wood.  “So, here’s the top ten trends and challenges I see (in no particular order) that if unheeded may make brands the next endangered species (assuming they are not already).”
 
Doug Wood has practiced law for 45 years with a concentration in advertising and marketing. He is a Senior Counsel at Reed Smith and serves as General Counsel to the ANA, the Mobile Marketing Association, and the Ad Council, while advising major brands throughout the world.