According to a recent study conducted by IDC, it’s estimated that 70% of siloed digital transformation initiatives will fail by 2018. So why do organizations fail and what are the key elements executives need to consider when mapping their digital transformation strategy? In this episode, Kevin Spurway, Appian’s Senior Vice President of Marketing discusses what’s driving business leaders to ride the digital wave and what challenges enterprise organizations - and executive leadership - need to consider when establishing and executing their digital transformation strategic plans. Zach Messler serves as contributing host.