DeMarcus Shawn is one of the funniest people on Tik Tok, reaching over 6.6 million followers on TikTok and a million more on Instagram. Known for his relatable humor, DeMarcus has become a master of online entertainment, crafting skits and engaging videos that resonate across audiences and platforms. But his path to full-time content creation wasn’t always straightforward.  In this episode, DeMarcus speaks with AfroTech’s Will Lucas to share insights on what it takes to grow massive followings on multiple platforms, build a sustainable income through content creation, and stay authentic while adapting to the demands of the digital world. Follow Will Lucas on Instagram at @willlucas Learn more at AfroTech.com https://instagram.com/afro.tech Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.