David Gluckman's Branding Experiences
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Capitoli
01 · Intro to Gluckman
2 sec.
02 · The Gluckman Lecture
24 sec.
03 · Irish Adventures
44 sec.
04 · This gentleman...
1 min. 13 sec.
05 · Dairy
1 min. 46 sec.
06 · Ten Years Later
3 min. 20 sec.
07 · Baileys label
6 min. 1 sec.
08 · How we came up with the name
7 min. 21 sec.
09 · How Baileys look now
7 min. 46 sec.
10 · And ten years after that
8 min.
11 · Bewleys
8 min. 30 sec.
12 · Lovely looking Guinness
9 min. 3 sec.
13 · An idea for a coffee cream liqueur
10 min. 40 sec.
14 · Taking on Bacardi
12 min. 4 sec.
15 · Take a Piece of It and Attack
12 min. 37 sec.
16 · Looked around the world for ideas
13 min. 56 sec.
17 · A New Brand Emerged
14 min. 53 sec.
18 · Stubbs Failed
15 min. 18 sec.
19 · Went after Red Bull
15 min. 51 sec.
20 · Nearly everybody has tried Red Bull
15 min. 59 sec.
21 · How can we take on Red Bull
16 min. 23 sec.
22 · We found something different
16 min. 42 sec.
23 · Help yourself to a good idea
18 min. 43 sec.
24 · When industry was standing still
19 min. 40 sec.
25 · Spotted on US TV
20 min. 14 sec.
26 · A new idea
21 min. 2 sec.
27 · Activated Charcoal
21 min. 34 sec.
28 · Out of Nothing
22 min. 9 sec.
29 · To Compete with White Horse
22 min. 53 sec.
30 · Specs for brief
23 min. 4 sec.
31 · The colour of the label
23 min. 27 sec.
32 · Whiskey doesn't come in purple bottles
24 min. 12 sec.
33 · Staring at the neck
24 min. 59 sec.
34 · Really difficult project
25 min. 29 sec.
35 · To Compete with Absolut?
26 min. 9 sec.
36 · The Clue in the Year
26 min. 52 sec.
37 · A Fake News Device
29 min. 4 sec.
38 · How Smirnoff Appeared
29 min. 57 sec.
39 · Believe in product
30 min. 42 sec.
40 · Tanqueray 10
31 min. 2 sec.
41 · Ciroc
31 min. 29 sec.
42 · One for the boys
31 min. 40 sec.
43 · Produce a brand to compete
32 min. 8 sec.
44 · Tall, Thin & White
32 min. 35 sec.
45 · Side by Side
33 min. 2 sec.
46 · Pride in Brand
33 min. 15 sec.
47 · Focus Groups
34 min.
48 · Limitations of Market Research
34 min. 31 sec.
49 · What worked?
34 min. 43 sec.
50 · Test Your Own Ideas
34 min. 59 sec.
51 · We should be smarter than consumers
35 min. 28 sec.
52 · The real hero buys the idea
35 min. 43 sec.
53 · ... if they asked me ...
36 min. 16 sec.
54 · @TSWNSbook
36 min. 24 sec.
55 · Proud of own ability
37 min. 13 sec.
56 · Selecting a cover designer
37 min. 30 sec.
57 · Work around gatekeepers
39 min. 4 sec.
58 · It's you and the client
40 min. 40 sec.
59 · Use the idea!
42 min. 2 sec.
60 · You can't solve every problem
43 min. 27 sec.
61 · That Sh*t Will Never Sell
45 min. 9 sec.
Descrizione
Informazioni
| Autore | Authentic Stories |
| Organizzazione | Bernie Goldbach |
| Sito | - |
| Tag |
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