Dave McCaughan, Expert on Age and International Culture, Explains What Brands Get Wrong about Older People Dave McCaughan is a storyteller, marketing expert, consultant, and public speaker passionate about understanding the interconnection between people and brands.  He spent three decades with McCann throughout Asia, developing the Strategic Planning practice and working with a stellar roster of global clients. 

Ten years ago, he created a fascinating consultancy called BIBLIOSEXUAL for “marketing what matters to people” and joined two partners in establishing AI Agency, which uses artificial intelligence to track the narratives important to building brand stories.  

Today, he turns his attention to another favorite topic — life stages, redefining aging, and the potential this offers to brands.