CROSSING THE CHASM
4 lug 2026 ·
9 min. 32 sec.
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Descrizione
Crossing the Chasm by Geoffrey A. Moore is a classic business and marketing book that explains why many innovative products fail to reach the mainstream market. The book introduces the...
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Crossing the Chasm by Geoffrey A. Moore is a classic business and marketing book that explains why many innovative products fail to reach the mainstream market. The book introduces the concept of the "chasm"—the gap between early adopters who embrace new technology and the larger mainstream audience that demands proven value. Moore provides practical strategies for startups and technology companies to position their products, target the right niche, and build credibility before expanding. The core message is that long-term success depends on understanding customer behavior, choosing the right market, and creating a strategy that bridges the gap from innovation to widespread adoption.
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