In the latest episode, we discuss Conversion Rate Optimisation (CRO) with Journey Further's (https://www.journeyfurther.com) Head of Digital Experience Jon Crowder.  Jon worked with Matt and Andrew at Sky, which we reminice a bit before we jump into the discussion points.  The points covered in this podcast are:

1. Are you going to Measurecamp London?
2. How did you get started in Digital?
3. How has GDPR impact your career?
4. What is the purpose of CRO / testing program?
5. What is the one thing most companies get wrong with their optimisation program?

We saw that this podcast was going very long and we were enjoying Jon's company so much, we asked Jon to come back for another recording.  We have already recorded this one, and should get it out shortly.

This episode started with Jon asking to be on someone's podcast on LinkedIn.  If you would like to join a discussion on the podcast, let Matt and Andrew know; we will see the possibilities for a future podcast.  You can contact Matt and Andrew at: digitalafterdarkpodcast@gmail.com