Meaning of creativity: the use of imagination or original ideas to create something; inventiveness.
"firms are keen to encourage creativity"

Creativity is a phenomenon whereby something somehow new and somehow valuable is formed. The created item may be intangible (such as an idea, a scientific theory, a musical composition, or a joke) or a physical object (such as an invention, a printed literary work, or a painting).

It is no news that our world has fallen in love with new and updates. If you are constantly not new or refreshing in the face of people today, you can be easily discarded.

Creativity is not creating something new but taking what you have already created and making it new to your target audience.

“Creativity is the process of bringing something new into being. Creativity requires passion and commitment. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness: ecstasy.” – Rollo May, The Courage to Create