If you're establishing a new product or service, it's essential to develop a launch plan to increase awareness and drive engagement to the brand successfully. A launch plan is an opportunity to build anticipation with your audience about a collection of things you're excited to share, which you can execute through a creative campaign. As you create your launch plan, you want to make sure that you establish goals and determine what success will look like for your business. In this episode, we discuss strategies to include in a launch plan and key things to consider when organizing your ideas