Create Your Own Holiday To Boost Sales! This ‘Anti-Black Friday’ Campaign Made $70K Without Social Media

16 ott 2023 · 53 min. 31 sec.
Create Your Own Holiday To Boost Sales! This ‘Anti-Black Friday’ Campaign Made $70K Without Social Media
Capitoli

01 · Holly's Cubicle to CEO Story

2 min. 16 sec.

02 · The 'Anti-Black Friday' Launch

6 min. 42 sec.

03 · Why The 'Anti' Theme?

14 min. 27 sec.

04 · The 9 Grid Strategy

19 min. 9 sec.

05 · This Is Kept Private

22 min. 50 sec.

06 · 300 Podcast Episodes?!

26 min. 43 sec.

07 · The 80/20 Rule

32 min. 12 sec.

08 · How To Be Strategic In Your Podcast Guesting

34 min. 38 sec.

09 · Her Successful Sales Sequence

38 min. 28 sec.

10 · Connect with Holly!

51 min. 41 sec.

Descrizione

Amazon created their own holiday with Prime Days - so why can’t small businesses? Holly Haynes had the same thought; she was tired of competing against massive brands for advertising...

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Amazon created their own holiday with Prime Days - so why can’t small businesses? Holly Haynes had the same thought; she was tired of competing against massive brands for advertising space during the Black Friday/Cyber Monday craze, and being stressed about launching when she’d rather be spending time with her family.

Thus, her end of year ‘Anti-Black Friday’ campaign was born - a launch driving people to a private podcast funnel, which then primes listeners to join Holly’s Anti-Social School program.

In this case study, we’ll cover the strategic launch plan that generated $70K in revenue - without relying on social media to spread the word.


If you want to go social media optional this holiday season and create sales hype on your own schedule, this one’s for you.

View the transcript for this episode at: https://otter.ai/u/XsOrMtqsLA1fXAQRNYiJCDfXt7k?utm_source=copy_url



Connect with Holly:


Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

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