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Community Marketing: The Hidden Revenue Driver for Restaurants

21 ott 2024 · 33 min. 33 sec.
Community Marketing: The Hidden Revenue Driver for Restaurants
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Restaurant industry veteran Charley Donaldson has revolutionized community fundraising through DonationScout, a platform that transforms traditional restaurant fundraising events into profitable revenue streams. Speaking with Erle Dardick, Donaldson revealed how...

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Restaurant industry veteran Charley Donaldson has revolutionized community fundraising through DonationScout, a platform that transforms traditional restaurant fundraising events into profitable revenue streams. Speaking with Erle Dardick, Donaldson revealed how his experience as a Slim Chickens franchisee led to creating a system now used by over 4,000 restaurants across 25 brands. The platform automates fundraising management while delivering 30-40% flow-through profit margins, despite the standard 20% giveback to participating organizations. Beyond immediate financial benefits, these programs generate catering leads, strengthen community bonds, and create lasting customer relationships, proving that strategic community marketing is both good citizenship and smart business.

RestaurantMarketing #CommunityGiving #hospitalitytech

Restaurant Fundraiser ECON 101: Community Impact Meets Financial Growth
https://www.donationscout.com/insights/restaurant-fundraiser-econ-101-community-impact-meets-financial-growth/

The Hidden Synergy: Leveraging Restaurant Fundraiser Programs to Boost Catering
https://www.donationscout.com/insights/the-hidden-synergy-leveraging-restaurant-fundraiser-programs-to-boost-catering/

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