There IS something in life that is FREE! Find out how you can get free publicity from someone with the inside scoop of how news stories get picked and how you can become the next "expert" in your field. Jeff Crilley is a former award winning TV News Reporter who has appeared on both national and local news shows including, Fox 4 in Dallas, CNN, Good Morning America, The CBS Early Show and lots more. I, personally, spent over 30 years in broadcast news as a Reporter, Producer and Assignment Editor. Together Jeff and I uncover the secrets that prevail in most newsrooms when it comes to selecting stories and choosing experts to interview. Jeff will give you some valuable tips on how to write a press release, and what is the single most important tool you need to get a reporter to talk to you. HInt.. you can hold it in the palm of your hand.