In this segment of RCM Tech Talk, hosts John Williamson and Frances Burton introduce the primary challenges rural hospitals face in today's complex healthcare environment. They discuss staff shortages, outdated technology systems, and the daily struggle with payer denials. The conversation highlights the importance of prioritizing high-value tasks and the need to bring more cash into hospitals by identifying and addressing underpayments. They also touch on the complications arising from Medicare Advantage plans not adjusting payment rates as instructed, leading to significant financial impacts. This clip sets the stage for a deeper exploration of these critical issues.