Cecil Bullard - Parts Pricing in the Age of Online Parts Sellers [FTR 089]

Cecil Bullard is President of the Institute for Automotive Business Excellence. He is a trainer and business coach in the automotive aftermarket working closely with service professionals.

Re-thinking parts margins based on pricing transparency from online parts sellers.
He doesn’t like the strategy that we need to re-think how we price our parts to our customers just because of pricing transparency