Beyond learning something quite exotic about the interns' lives with cats and bowling, Derek, Adam, and Matt learn the goods about creating and posting better stuff on social media—stuff that will drive engagement and increase post views.

Matt found some specific times on when to post for the best chances of being viewed. Taking turns posting week by week has proven easiest! Adam explored online phonebook websites the company can use to call and organize a potential customer base. There are three people in this lil' company, and each team member will be in charge of a certain city.

The team is starting off with Lehi, Provo, and Orem as the first markets for its LED light bulbs. The three made a revised goal to narrow down on material options so they can sell LED light bulbs in company-branded packaging. A script will be written soon so the cold calling can begin!