Building Brand Awareness and Defining Your Goals with Lola.com's Mike Volpe
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Descrizione
Todayโs conversation is with Mike Volpe, Chief Executive Officer at Lola.com, and host of The Agile Operations podcast. Before Lola.com, Mike Volpe was the Chief Marketing Officer at HubSpot and...
mostra di piรนHear about how to define your goals and use podcasting as a tactic to build awareness for your brand in today's conversation.
Key Takeaways:
๐ง๐พโ๐คโ๐ง๐ฝ 7:28-9:31: How audio and video can make a better brand impression and build a community
๐ฑ 11:24-13:15: Why Mike started The Growth Show podcast at HubSpot
๐ 13:36-14:03: Using podcasting as a different way to reach your audience
๐ 15:42-16:59: Trying to connect with new audiences by creating a podcast for them
๐ฃ 17:31-18:25: How to create an interesting podcast even if the subject matter seems boring
๐ 19:32-22:46: Thinking about metrics as the investment behind your brand
๐งโ๐ป 22:58-24:06: Defining your purpose and goal and how to use podcasting as a tactic
๐ก 25:18-26:19: Accomplishing multiple goals by having multiple shows
Related Resources:
Mikeโs LinkedIn: https://www.linkedin.com/in/mikevolpe/
Lola.comโs website: https://www.lola.com/
The Agile Operations Podcast: https://agileoperations.org/
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