Bob Burg, best-known as coauthor of the international bestseller, The Go-Giver, talks with Jack about his latest book Adversaries into Allies: Win People Over Without Manipulation or Coercion.

Great influencers — whether CEOs, entrepreneurs, sales professionals, clergy, parents, teachers, etc. — seem to have a knack for getting the results they want from people, but in a way that everyone is happy. And, these leaders are persuasive in the most positive and benevolent sense of the word.

And, while, for some it might be natural, for most of us it’s a set of learned skills. Fortunately, they are both simple to learn and easy to apply.

In this chat, Bob shows us how to take our influence to an entirely new level utilizing his:

Five Principles of Ultimate Influence

Control your own emotions
Understand the clash of belief systems
Acknowledge their ego
Set the proper frame
Communicate with tact and empathy

The technical skills of any profession are vitally important.

Without them, you’re not even in the game. However, even with them, you’re only in the game. Those who have mastered the people skills obtained through the Five Principles of

Ultimate Influence are nine steps ahead in the game…in a ten-step game.

And their lives, and their business, are a lot more fun, a lot less stressful, and a lot more profitable. And, that can be you!

To Learn More:
http://Burg.com
http://AdversariesIntoAllies.com