Jahdai Pickett promises exactly one thing when you tune in to his YouTube content: “hood good comedy.”Better known by his channel name Bigg Jah, the Los Angeles-based actor, writer, director, and comedian (and YouTuber, of course) has been turning his stand-up skills into millions-viewed sketches since 2017.
Like many comedians, Pickett gets his gold material by sourcing stories from real life and embellishing for entertainment as needed. His individual videos tend to clock in between five and ten minutes, and while each tells a complete story, he’s grown his dedicated audience by turning fan-favorite sketches into series.Arguably the top fare on his channel is The Lesbian Homie, a recently concluded ten-episode series that chronicles a fictional Pickett’s comical suffering when, for the first time, he sees his one-of-the-bros lesbian friend glammed up to go out. Collectively, it’s racked up nearly 40 million views.Latter episodes of the series feature Pickett’s clever brand-building in the form of merch from his Hood Good Store, which offers T-shirts, hoodies, headwear, and more emblazoned with slogans from his videos that became popular with fans–like the “got yams?” shirt referencing aforementioned lesbian friend’s bodacious posterior.With Lesbian Homie wrapped and one million subscribers in the bag, Pickett is looking at a future with content that’s less Quibi, more Netflix. His fans have been asking for longer videos since the beginning, he says, and he plans to deliver.