Trascritto
Big Chicken Creates Big Flavor
17 set 2024 ·
30 min. 5 sec.
Iscriviti gratuitamente
Ascolta questo episodio e molti altri. Goditi i migliori podcast su Spreaker!
Scarica e ascolta ovunque
Scarica i tuoi episodi preferiti e goditi l'ascolto, ovunque tu sia! Iscriviti o accedi ora per ascoltare offline.
Big Chicken Creates Big Flavor
Questa è una trascrizione generata automaticamente. Si prega di notare che non è garantita la completa accuratezza.
Descrizione
Big Chicken and PepsiCo are collaborating to innovate in the fast-casual restaurant industry, with a strong focus on appealing to Gen Z consumers. Their partnership involves developing new menu items,...
mostra di più
Big Chicken and PepsiCo are collaborating to innovate in the fast-casual restaurant industry, with a strong focus on appealing to Gen Z consumers. Their partnership involves developing new menu items, enhancing digital engagement, and addressing changing preferences such as zero-calorie options and spicier flavors. Both companies are adapting to Gen Z's snacking habits and emphasizing sustainability in their business practices. The shift towards digital marketing, with PepsiCo allocating 70% of its budget to digital investments, reflects the importance of engaging with younger consumers through their preferred platforms. By combining Big Chicken's brand appeal, featuring Shaquille O'Neal, with PepsiCo's extensive R&D capabilities, the companies are positioning themselves to meet the evolving demands of the fast-casual market and drive future growth through continuous innovation.
mostra meno
Informazioni
| Autore | Rever Networks |
| Organizzazione | Rever Networks |
| Sito | - |
| Tag |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
