Are you leveraging the right tools for your goals in the music industry? Joel T. Jordan, founder of Synchtank, speaks with Steve about using the right tools to make good work great, the strengths and weaknesses of machine learning, and micro licensing.

Joel T. Jordan is the Founder and President of Synchtank, a cloud based software as a service (SaaS) platform that broadcast, film, music, and TV companies use to manage their compliance, licensing, rights and metadata, maximize revenue, and efficiently organize marketing and sales processes.

Synchtank has hundreds of creative media clients from top music publishers and record labels to composers and producers, distributors, managers, advertising agencies, film and TV production companies, broadcast networks, and more, supporting some of the best-known catalogs and largest brands in the world.

Over 25 years ago, Joel started well-known punk and hardcore label, Watermark, with his identical twin brother, Jason, releasing vinyl records out of his parents’ South Jersey basement. This later developed into a diversified master catalog and a prolific joint venture publishing company with Rykomusic. Today he continues to enthusiastically sign artists to his new publishing company, and runs his collectible digital and vinyl-only indie labels.

Joel still firmly sticks to the DIY ethos of his early years by enabling content creators and rights owners to be entirely self-reliant in the management, marketing, licensing and exploitation of their catalogs under their own unique brands.

Clients include Disney, Sony Pictures, British Telecom and BT Sport, VICE, CD Baby, Music Sales, WarnerMedia, Warner Music Group, Cutting Edge, peermusic, Position Music, and many others.

Links

https://www.synchtank.com

https://www.synchtank.com/blog/

https://twitter.com/synchtank

Micro Licensing Links

https://adrev.net

https://www.audiomicro.com