In this episode of Fuerte and Fearless - The Podcast, Colombian-American illustrator Sandra Lucia Diaz joins us to discuss her journey and what representation means to her. Sandra is the founder of Sandra Lucia, a business redefining the bounds of stationary, business cards, and high-quality art prints. She has collaborated with fashion giants like Chanel and Saks Fifth Avenue and has been a staunch advocate of cultural representation in tech and design.
Sandra, a child of Colombian immigrants, talks about how her upbringing was full of love and encouragement, especially when it came to her drawings. Sandra’s motivation to start a stationery business began when she was made aware of the lack of Latina representation, and sought out to make a difference.

Tune in as we discuss:
- The intersection of fashion, art, and tech
- Pivoting from a corporate job to entrepreneurship (during a pandemic)
- NFTs: building a community where Latinas are welcomed
- The impact of Bad Bunny and Latinx representation

https://www.instagram.com/holaluciadiazn
https://twitter.com/luciariasdiaz
https://www.etsy.com/shop/Fearlessyaya