Paul Wolbert is a straightforward, out of the box thinker who believes in himself and others. With four decades of experience in franchise operations and administration, he has a balanced perspective, with vision from both the franchisor and franchisee paradigms. He began his franchise career working with the most extensive franchise system in the world, has served on several executive teams during periods of rapid growth, and has co-founded several franchise concepts. Paul has a passion for developing new concepts and working with start-ups and early stage franchise concepts and has passion for taking an active and hands-on role, advising early-stage franchisors on how to build a successful franchise system from the ground up. He is an accomplished and recognized franchise expert and a frequent speaker at industry events. I am proud to call him my friend and to have him here as my guest.