Bad Bunny, born Benito Antonio Martínez Ocasio, is a Puerto Rican singer, rapper, and songwriter who has significantly influenced the reggaeton and Latin trap music scenes. Emerging in the late 2010s, Bad Bunny quickly became a global phenomenon, known for his genre-blending style and charismatic persona.

His breakthrough came with the success of songs like "Soy Peor," which helped establish him as one of the front-runners of Latin trap. His collaborations with artists such as Cardi B on "I Like It" and Drake on "MIA" further catapulted him into international stardom, showcasing his ability to cross cultural and musical boundaries effortlessly.

Bad Bunny's impact on the music industry extends beyond his chart-topping hits. He is recognized for his unique fashion sense and outspoken advocacy on social issues, including gender equality and LGBTQ+ rights. His decision to embrace traditionally feminine clothing, as seen in performances and music videos, challenges the often machismo-driven world of urban music.

His discography includes critically acclaimed albums such as "X 100PRE," "YHLQMDLG," and "El Último Tour del Mundo." These works have been praised for their innovative sounds, blending reggaeton, Latin trap, and various other genres, while lyrically exploring themes from love and heartbreak to personal introspection.

Bad Bunny has earned numerous accolades, including Latin Grammy Awards, and his influence has been felt outside the music industry as well. He made his acting debut in the Netflix series "Narcos: Mexico" and appeared in the blockbuster film "Bullet Train," showcasing his versatility as an entertainer.

In addition to his artistic achievements, Bad Bunny's business ventures and brand collaborations have cemented his status as a cultural icon. His merchandise, often reflective of his personal style, has garnered a substantial following, furthering his reach beyond music into the worlds of fashion and pop culture.

Regarded as one of Time magazine's 100 Most Influential People of 2021, Bad Bunny continues to push boundaries, paving the way for future generations of Latinx artists. His innovative approach to music and his dedication to authenticity and representation make him a pivotal figure in today’s cultural landscape.