Autoline After Hours 19

Autoline After Hours 19 - Like a Spot

7 ago 2009 · 1 h 25 min. 10 sec.

Descrizione

This week on another After Hours we get an inside look at the high-stakes world of automotive advertising with the originator of the iconic Like a Rock Chevy campaign, and...

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This week on another After Hours we get an inside look at the high-stakes world of automotive advertising with the originator of the iconic Like a Rock Chevy campaign, and more recently, the 2010 Prius spots. Along with John McElroy and the regulars, Peter De Lorenzo of AutoExtremist.com and BusinessWeek Detroit Bureau Chief David Welch, Kurt Ritter of Saatchi LA Skypes in from his offices in Torrance, California. David Kiley, also from BusinessWeek, visits the studio as well, eager to join the gang in grilling Kurt on such things as the controversial marketing announcements coming out of Toyota, pricing of the new Lexus LF-A supercar, and what Kurt thinks of his former employer’s (GM’s) marketing efforts. And, as always, we get to your incisive phone calls and e-mails in this week’s installment of Rapid Fire.

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