With rapid change around supply and demand during the onset of COVID-19, the need for just-in-time tire delivery was critical, especially when economies started to open up. At the forefront of predicting and acting on these supply and demand swings was American Tire Distributors.

ATD has more than 140 distribution centers across the U.S. serving a network of around 9,000 dealers. Add COVID-19 into the mix, and the company could have had a supply chain nightmare on its hands. But, with weekly meetings, data analytics and strong partnerships with manufacturers, they say it’s actually been kind of fun and exciting, from a supply chain perspective that is.

In this episode of What's Treading with Tire Review, we talk with Bill Hancock, ATD's senior vice president of supply chain operations, and Mark Chandler, senior vice president of supply chain for the company. Hancock and Chandler describe how ATD has navigated supply and demand in the tire industry during the pandemic, what they’ve learned through it all and what they see needs to be improved in the tire supply chain for a more efficient future.

Listen here or subscribe to What’s Treading with Tire Review:

Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-treading-with-tire-review/id1470309726

Spotify: https://open.spotify.com/show/1GA3lp6AFo7V7EEG5awHaE

Google Podcasts: https://play.google.com/music/listen?u=0#/ps/Iv76bs6re7unom4p76myj3cakhm

To find out more about how Hancock sees the tire industry distribution landscape of the future, read his column in Tire Review's annual State of the Industry thought leadership piece: https://www.tirereview.com/tire-industry-supply-chain-distribution-future-agility/