Are Influencers Bringing The Cool Back in Media?

Digital Influencers are consistently trendsetting the counterculture and giving us the things that we find cool today. KOP looks into the cool factors that influencers are bringing.

Is anything cool anymore? https://www.vox.com/the-goods/22570006/cool-consumer-identity-gen-z-cheugy

Influencers earning more money from Instagram, but face an uphill battle to combat fraud https://www.thedrum.com/news/2021/07/15/influencers-earning-more-money-instagram-face-uphill-battle-combat-fraud

It's Time to Redefine the Influencer http://entm.ag/Xm9SXA

Do's And Don'ts Of Developing An Influencer Marketing Campaign https://www.forbes.com/sites/forbesbusinesscouncil/2021/06/24/dos-and-donts-of-developing-an-influencer-marketing-campaign/


Over 66% of all music listening in the US is now of catalog records, rather than new releases https://www.musicbusinessworldwide.com/over-66-of-all-music-listening-in-the-us-is-now-of-catalog-records-rather-than-new-releases/

Format Restructurings & Cuts Underway At Audacy CHRs
https://radioinsight.com/headlines/209983/format-restructurings-cuts-underway-at-audacy-chrs/

Post-Pandemic Media Consumption: Online Streaming Accelerates A New Content Experience https://www.forbes.com/sites/forrester/2021/06/28/post-pandemic-media-consumption-online-streaming-accelerates-a-new-content-experience/

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