Anthony Farina is no stranger to transformation, as he leads the Communications, Brand and Corporate Affairs functions at one of the world’s top biotech companies-- that has grown from 12,000 to 30,000 employees in 100 countries in less than a decade.  He created CSL’s first-ever global Communications function, launched its first global brand positioning and employer brand, and transformed its digital and content capabilities. Today we discuss what Anthony fondly calls CSL 2.0 as he considers how a company evolves, stays relevant and continually reinvents itself in an increasingly purpose-driven corporate world.