Frozen Custard is a gourmet treat that first originated on Coney Island, NY, as a carnival dish at the turn of the century. The popularity of Frozen Custard quickly grew and was the rage of the east coast resort areas. In 1933, Chicago was responsible for bringing Frozen Custard to the Midwest for the World's Fair. After the fair, Frozen Custard became wildly popular in towns like Milwaukee, St. Louis, Kansas City and Lafayette, Indiana.

Just in time for National Vanilla Custard Day (Aug 17), interview Ann O’Leary AKA Alice in Dairyland, Wisconsin’s Agriculture Ambassador, and Quinn Adkins, Culver’s director of menu development, to learn:

How frozen custard is made and served
Why custard has a richer and creamier texture than ice cream
Which treat will never give you a brain freeze – and why
The most popular Custard flavor at Culver’s