Do More by Doing Less Podcast with Charles AlexanderEpisode Name: Aligning Outreach with Purpose: The Bad*ss Marketing Moms Journey with Jodi Anderson


How can your truest business alignment unleash the full potential of your marketing strategies?

Show Summary:

In this episode, I had the privilege of chatting with Jodi Anderson, the dynamo behind Badass Marketing Moms. She shared her journey from corporate life to pioneering her own agency, detailing the pivotal role of a mindset coach and her commitment to empowering other women. We delved into the nuances of marketing strategies, discussing the importance of aligning marketing efforts with personal comfort and client preferences. Jodi's insights on visibility, intentional marketing, and the intersection of personal alignment and business success provided a comprehensive look at effective marketing in today's dynamic landscape.

Takeaways:

• Understanding your audience and aligning your marketing strategy with their preferences is key to effective outreach.
• Personal alignment in marketing efforts isn't just ideal; it's crucial for authentic and successful business growth.
• Effective marketing is not about being everywhere; it's about being where it matters most to your ideal clients.
• The journey from corporate to entrepreneurship can be empowering, especially when it aligns with your personal values.
• Visibility in marketing is essential, but it should always be in harmony with your and your clients' preferred communication channels.

About our guest Jodi Anderson


Jodi Anderson is a digital marketing expert and founder of Badass Marketing Moms. She supports purpose-driven businesses run by female entrepreneurs with high-performance Facebook advertising strategies and management services to accelerate business impact, purpose, and profits.



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Charles Alexander has been a full-time Business Coach since 2007. He has coached over 2,000 entrepreneurs to grow their businesses and helped over 250 people start businesses.

Then he decided to practice what he preached. After years of seeing the need for video marketing, he started creating Explainer Videos for Busy Professionals in 2015. That part-time business is now a full-time business with proven systems and a team. Using those real-world experiences, I have created a boatload (well not a real boat, but you get the picture) of resources for you below, so you can start doing more by doing less!

Website - https://www.yourcharlesalexander.com/

Book - Start Now Quit Later - https://a.co/d/3xPW1Hs

Explainer Videos for Your Business - https://www.yourcharlesalexander.com/videopackages

LinkedIn - https://www.linkedin.com/in/yourcharlesalexander/

Instagram - https://www.instagram.com/yourcharlesalexander/

YouTube - https://www.youtube.com/yourcharlesalexander