In this episode of CXOTalk, Michael Krigsman speaks with Rob O'Brien, Head of International Technology at ITV Studios, about the digital transformation of television production. 
The conversation covers:
➡️How ITV is adapting to the rise of streaming services like Netflix and Disney+
➡️Enabling creatives with innovative technology to make the best TV shows
➡️Managing complex workflows and processes across 400-500 productions per day
➡️Using Zoho Creator and Zoho Analytics to centralize production data and enable quick decision-making
➡️The importance of low-code development for rapidly building and adapting applications
➡️Change management best practices for implementing new technologies
➡️Exploring AI and machine learning to create efficiencies in production workflows
O'Brien shares insights on twinning technology with the needs of creatives, gaining leadership buy-in for transformation initiatives, and establishing governance for low-code platforms. He also discusses ITV's multi-cloud strategy and their "watching brief" on generative AI in television production.
The key lessons shared include starting with the "why" behind transformation projects and ensuring sustained leadership support. O'Brien and Krigsman also explore the compliance, data privacy, and security aspects of implementing a global low-code solution.
This in-depth case study provides valuable learnings for business and technology leaders undertaking digital transformation initiatives. The interview was conducted at Zoho Day 2024 in McAllen, Texas.
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