Trascritto
Advertising Progress: American Business and the Rise of Consumer Marketing
14 nov 2024 ·
14 min. 51 sec.
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Advertising Progress: American Business and the Rise of Consumer Marketing
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Descrizione
A book that examines the rise of advertising in the United States from the 1870s to the 1920s, focusing on how advertising practices evolved from the owner-manager era to the...
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A book that examines the rise of advertising in the United States from the 1870s to the 1920s, focusing on how advertising practices evolved from the owner-manager era to the rise of specialized advertising professionals. The book specifically investigates the shift from the prominence of local merchants and manufacturers in creating advertisements to the increasing influence of advertising agencies and specialists in crafting persuasive campaigns. It further explores how advertising techniques changed, moving away from a focus on industrial imagery and toward a more consumer-oriented approach, employing psychology and market research to target audiences effectively.
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You can listen and download our episodes for free on more than 10 different platforms:
https://linktr.ee/book_shelter
Get the Book now from Amazon:
https://www.amazon.com/Advertising-Progress-American-Business-Marketing/dp/0801866456?&linkCode=ll1&tag=cvthunderx-20&linkId=8c34e3cbeb7ec8853a2a2fd2fe38c2ff&language=en_US&ref_=as_li_ss_tl
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