Adam Reed @adamreedhair is one of the most passionate perfume-lovers we’ve ever met, filling his fabulous Covent Garden salon with his personal collection, and recently launching his own Arkive eaux de parfums. We just HAD to get him on the show!

Adam is the founder of Arkive @arkivebyadamreed, having worked in the hair care industry for 35 years - trusted by clients such as Madonna, Reese Witherspoon, Sophie Dahl and Harry Styles, (to name a handful), as well as styling countless runway shows, with his editorial work featured in just about every glossy magazine you’ve ever heard of. He’s also a Global Ambassador for both L’Oréal Professionnel, GHD and the Green Salon Collective.

Always an advocate for openness about mental health, we were SO moved by Adam’s emotional honesty during this interview - talking about the many connections he has to fragrance. We also discuss how although the right scent can’t exactly mend everything that’s broken in your life; it CAN give you something beautiful to hold on to while you find your way through a horrible time.

Here are some of the scents that infuse Adam’s life…

[NB. Some images of vintage / discontinued products couldn’t be found]

@diorbeauty Christian Dior Jules Talcum Powder (Vintage)

@santamarianovella1221 Melograno Talcum Powder (Discontinued)

@avon_uk Tai Winds Bath Cubes (Vintage)

@jomalonelondon Lime Basil & Mandarin Candle

@thenue_co Forest Lungs

@rpparfums Fracas

@lorealparis Elnett Hairspray

@bourjois_uk Soir de Paris

@chanelofficial CHANEL N°5

@oldspice Old Spice Cologne

Insignia Deodorant (Vintage)

Claude Montana Parfum de Peau (Vintage)

@cacharelparfums LouLou

@diorbeauty Christian Dior Poison

@cotyinc Exclamation

Mary Quant [possibly P.M. fragrance?]

@poloralphlauren Ralph Lauren Polo

@yslbeauty Jazz

@calvinklein Obsession for Men / Obsession for Women

@esteelauder Youth Dew / Youth Dew Amber Nude

Imperial Leather Soap

Tomato leaves

@isseymiyakeparfums L’Eau d’Issey / Pour Homme

@diptyque Tam Dao

@alexandermcqueen Kingdom

@4711 4711 Cologne

Badedas Bath Gel

@arkiveheadcare ARKIVE Makes Scents:
Decorated Woods
No One Elsie
Future Bloom
A Kind of Floral