According to the Hearing Loss Association of America, nearly one in five Americans experience some form of hearing loss, and about 28.8 million U.S. adults could benefit from using hearing aids. Worldwide, the World Health Organization warns that by 2030, nearly 630 million people will be living with some degree of hearing loss. Yet many still wait to seek treatment for this common health problem. Despite the fact that hearing loss is an issue facing millions of people, wearing hearing devices is still taboo. While wearing glasses for your vision is now “cool” and even fashionable, many people feel embarrassed or ashamed to wear assisted hearing devices and delay seeking treatment. In fact, according to the Hearing Loss Association of America, people with hearing loss wait an average of seven years before visiting a hearing specialist. Martin Grieder, Group Vice President at Sonova Consumer Hearing/Sennheiser, talks with Mark Alyn about the latest data on hearing loss and addreses the shame some feel when it comes to seeking help. Martin also shares details on a completely new product category of hearing devices − new technology sitting in between classic ‘true wireless’ earbuds and medical hearing. For information you can visit Sennheiser-hearing.com