A/B Testing: The Value of Split Testing Your Landing Pages In Episode 119 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the exciting prospects of Bing’s upcoming new features. Then, stay tuned to hear Tyler talk with Zach Rego, the VP of Sales & Marketing of Unstack, which helps companies develop landing pages that convert customers. Zach and Tyler discuss the elements that make up an effective landing page and consider marketing leaders’ biggest mistakes when creating landing pages. They also consider great company landing pages examples while examining Unstack’s own content marketing strategy.    Tyler and Zach ultimately examine how influencer marketing could expand potential marketing channels. Zach’s key takeaway is never to overlook A/B testing, as it is critical to developing an effective marketing channel.    Join Tyler, Jon, and Zach for a glimpse into the process of landing page development, Bing’s future prospects, and the future of untapped marketing channels.   Timestamps 00:00 - Intro 01:12 - What’s in the News: Bing’s New Features 08:09 - Featured Guest: Zach Rego 10:00 - eCommerce vs. Traditional Landing Pages  11:25 -  What to Pay Attention to for Increase Conversion Rates 13:27 - Landing Page Mistakes Marketing Leaders Make 15:22 - Brands Doing Landing Pages Right 17:25 - Unstack’s Content Marketing Strategy 19:27 - Zach’s Next Steps: Influencer Marketing 22:20 - Unstack’s Ideal Customer 23:50 - Zach’s Key Takeaway 26:25 - Outro   Featured Guests | Zach Rego LinkedIn What's In the News  Bing Now Let's You Search Local Stores Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes