At South Metro Fire & Rescue in Centennial, Colorado, firefighters go above and beyond to get the job done .This sentiment is evident throughout the entire department, including the public information officers.

“Crushing the Minimum Standard” is the motto of the Public Information Office at South Metro Fire & Rescue.

Connor Wist and Eric Hurst are the ones responsible for bringing this motto to life as they have mastered the art of using new media to get their Emergency Preparedness message to the masses.

Connor comes from the broadcast world as a former broadcast journalist and Eric has worked as a firefighter and dispatcher for the better part of the past two decades.

Together, their efforts to improve their messaging have paid off, as the South Metro Fire & Rescue YouTube channel has more than 200,000 subscribers and contains multiple videos with more than 1 million views.

In this episode, Connor and Eric discuss how they have achieved such success in appealing to the masses online, South Metro’s involvement in the recent Marshall Fire in Boulder, and effective Emergency Management messaging during times of disaster.

Doberman Emergency Management owns and operates the Disaster Tough Podcast. Contact us here at: www.dobermanemg.com or email us at: info@dobermanemg.com.

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