An industry, automotive, that is rapidly changing and that needs to put the customer at the center to keep pace, explains Davide Grasso, CEO Maserati and Bocconi alumnus, in a conversation in the Executive Chats series with Rector Gianmario Verona.

“The automotive industry is revolutionizing. The taste and expectations of customers is changing, he says. “You have to put the customer at the centre and their expectations exceed simply providing ‘a computer on wheels’.”

“Today it’s about transforming the entire customer experience. And it’s not about creating loyalty in customers, but being a loyal brand.”

Regards leadership, he believes an important quality is to “have the humility and confidence to understand when to add value and when to step back and trust your team.” And in these difficult times, “as leaders we have the responsibility to drive and build the future. We have to continue with tenacity, resilience and confidence to build a better future.”