SEGMENT‌ ‌1 with Alexandra Watkins,‌ ‌‌starting‌ ‌at‌ ‌0:00‌:‌ ‌ ‌ What is the key to picking the right brand name for your company and the products inside your company?

Alexandra Watkins is a leading and outspoken authority on brand names with buzz. If you have ever eaten a Wendy’s Baconator, you have literally eaten her words. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her own "Name Hall of Fame" includes frozen yogurt franchise Spoon Me, the Neato robotic vacuum, Burger King’s Mac n’ Cheetos, and Spanish language school Gringo Lingo. The vertical farming company she named Plenty was recently named one of the Top 100 Most Influential Companies by Time Magazine.

SEGMENT‌ ‌2 with Kendra James-Anderson,‌ ‌‌starting‌ ‌at 18:30‌:‌ ‌ ‌What are common financial challenges that female entrepreneur face that their male counterparts may not?

Kendra James-Anderson is a wife, mom, and podcast host. She is the CEO of The Finance Femme® - a full-service accounting and Fractional CFO firm. And the co-founder of Minted Lanes - a boutique tax prep & tax strategy firm that she co-founded with her wife.

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