In this episode of the Soul & Science podcast, Carlos Santiago Co-Founder at The Alliance for Inclusive and Multicultural Marketing or AIMM is joining us to explore how we as marketers can better celebrate diversity and inclusion with a multicultural audience. 

Carlos has been working and developing this space for over 18 years as a leading researcher and market strategist with a heavy focus on growth roadmaps and econometric models to better address the challenges that come with multicultural marketing. He has experience working with brands such as AT&T, AARP, Target, and so many more. 

In today’s episode, you’ll learn: 

• How we can help our brands actively listen to and engage with various cultures in an authentic way
• Using the same marketing language for everyone doesn’t help and might even harm your marketing efforts
• The majority of people want diverse and inclusive campaigns, and any backlash is coming from a small minority

Brought to you by Mekanism.