LinkedIn this odd place where business meets pleasure. Where professionalism meets social. Where employees become human.

This makes it really hard to find out how to behave on LinkedIn.

Should you be serious and formal?
Should you be witty and happy?
Should you be curious?
Should you be inspirational?

Well, in my opinion, you need to be human. All the tips and tricks for writing good posts you can flush down the drain if you are not writing to another human being in every single post.

Think about this: your posts need to move people. In any way possible.

Hope you enjoy this episode. Let me know what you think, I’d really appreciate your feedback.