SEGMENT 1: Are you using the right tools to run your business? With the right systems and processes in place, you can run your business more profitably and manage cash flow uncertainty more successfully. Here to help us figure out what this looks like on the financial side of our business is Tony Ward is the President of Xero for the Americas.

SEGMENT 2: One of the biggest mistakes that entrepreneurs make when they start out or when they want to pivot is that they go too broad. They want to be everything to everybody because they figure they’ll get more sales that way. My next guest shares that you actually have to focus on a narrow niche to be successful, and she illustrates that with her own product. Alice Vaughn is the (in)famous creator of Offensive Crayons, an adults-only box of crayons for the wildly artistic with a healthy sense of humor.

SEGMENT 3: I think it’s fair to say that the black swan event known as the COVID-19 Pandemic has shifted many peoples’ career paths in the last five months. Here to help us navigate these uncharted times from the perspective of lifeboats on the Titanic is executive coach Maggie Craddock.

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