The Pareto principle, more commonly known as the 80/20 rule, states that 80% of our outcomes result from only 20% of our efforts. With this in mind, it’s vitally important for entrepreneurs to know what to amplify in their business and what to ruthlessly eliminate. Business growth strategist Frenchie Ferenczi conducted an experiment in pursuit of this truth, implementing a decision filter she dubbed “staying close to the money” to measure everything she spent time on in relation to how likely it was to produce a sale. Doing this helped Frenchie 4X her revenue in one year, and her case study today reveals the five key decisions she made to stay close to the money that revved up her revenue. Keep listening to discover how you can borrow Frenchie’s approach to stay close to the money in your own business.


View the transcript for this episode at: https://otter.ai/u/zFkKI0h4m0q2R7NrxQyvO-JX5d4?utm_source=copy_url

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Connect with Frenchie:

• Check out Frenchie's guide for Staying Close To The Money: https://stayclosetothemoney.com/
• https://www.frenchieferenczi.com
• Instagram: @frenchie.ferenczi
• Listen to Strategy Snacks! https://frenchieferenczi.com/strategy-snacks

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