With the 2024 Summer Olympic Games underway, we're here to talk about the Olympics – and Milwaukee and Wisconsin. As in, could Milwaukee host an Olympic Games? Even if it could. why? What’s in it for the city and the greater region? Answers exist in a fascinating book called Greater Than The Games, Volume 1: MKE2028, created by broadcaster Jay Sorgi. He began researching the topic out of curiosity. Unearthing more information led to the belief that Milwaukee could not only host the Olympic Games, but the additional investments to fully prepare for such an endeavor - given the right planning and execution – could drive positive, transformative change for Milwaukee and the entire region. Far-fetched, you say? It’s not. In Greater Than The Games, Volume 1: MKE2028, Jay lays out how Olympic bids work; how some cities used it to propel themselves to the next level while others were left with debt and white elephants; the remarkable wealth of venues, facilities, and resources within reasonable distance of Milwaukee already, and how additional investments for venues, housing, transportation and more can be properly repurposed after the Games to bring the city and region to the next level for the future. Listen to this conversation, read the book, and watch the Olympics; you might find inspiration not just for Milwaukee, but for yourself. You can find the book on Amazon here!