Sue Stockdale talks to Josh Wasserman a design thinker and insights expert, about the role that observation plays in the design process, how design can more inclusive and what inspires him to be creative. Josh recently designed a new pregnancy test prototype for RNIB, which received worldwide media attention, and is thought to be the world’s first pregnancy test which is accessible to those with sight loss. This enables privacy in a process which had previously required the help of a fully sighted individual.

Josh specialises in helping businesses and brands identify and unlock opportunities, building viable product and service experiences that are human-centred, using immersive research, strategic thinking, concept ideation, validation, and development - and always links the solutions to the insight. He brings creativity, imagination and instinct through more than 12 years of industry experience. Josh believes that good design inspires change, improves lives, and is always relevant.

To find out more about Josh Wasserman, check out his website www.Innovvate.co

You can see a video describing the prototype and the transcription for this episode at our website www.accesstoinspiration.org

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