4 New Tires in 1 Year: Nexen Talks Product Strategy, Marketing Goals
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Descrizione
In the last year, Nexen Tire America has launched four tires in key segments with no plans of stopping. It has also moved its headquarters from southern California to Richfield,...
mostra di piùWe found out in this episode of What’s Treading with Tire Review, presented by AAPEX 2022, with Jason Yard, marketing director for Nexen Tire USA.
EPISODE OVERVIEW:
- Synergies Nexen Tire Americas has achieved with its R&D by moving its HQ from southern California to Richfield, Ohio (0:29)
- How Nexen’s recent launch of the Roadian ATX fits into its light truck product line and improvements made from its predecessor (3:11)
- The importance of adding the Roadian HTX2 and N’Fera Sport R to Nexen’s product lineup (5:36)
- How Nexen’s average of four OE fitments per year has helped the brand gain momentum (8:49)
- Nexen’s marketing focus, including its motorsports and overland activations, and why they are important for the brand (10:28)
- How dealers can use the Nexen Garage (12:26)
More What's Treading: https://www.youtube.com/watch?v=6rYE1NOtnlw&list=PLVkqUUE022sdAVQ6DuHU8cxd3FS2ni9vA
More from AAPEX: www.aapexshow.com
Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-treading-with-tire-review/id1470309726
Spotify: https://open.spotify.com/show/1GA3lp6AFo7V7EEG5awHaE
Google Podcasts: https://play.google.com/music/listen?u=0#/ps/Iv76bs6re7unom4p76myj3cakhm
Informazioni
Autore | Babcox Media |
Organizzazione | Babcox Media |
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